VeloCity 2025 at Tellus 360
Event Overview
On September 18, 2025, Lancaster City Alliance hosted VeloCity 2025 at Tellus 360 in downtown Lancaster. This annual celebration highlights the energy, innovation, and community spirit driving the city forward. VeloCity is known for bringing together business leaders, community advocates, and residents to connect, collaborate, and celebrate Lancaster’s momentum.
Objective
The organizers wanted an interactive and shareable experience that would not only entertain guests but also amplify the event’s branding and message beyond the venue. Their goal was to create a seamless way for attendees to capture memories and share their excitement for Lancaster’s growth and vibrancy.
Solution
FX Photo Booths was invited to provide a dynamic photo booth experience. For this activation, we deployed our Edge Photo Booth, a versatile and modern solution that combines sleek design with multiple interactive features. To align with the VeloCity brand, we fully customized the experience with:
- Branded start screen
- Custom-branded digital and print outputs
- A dedicated microsite for easy social sharing
Execution
The Edge Booth was positioned in a high-traffic area of Tellus 360, drawing attendees throughout the evening. Guests enjoyed a range of experiences including still photos, GIFs, and boomerangs. Our team ensured that the branded overlays, props, and digital outputs kept the VeloCity look and feel consistent across every touchpoint. The microsite made it effortless for attendees to access and share their images instantly on social media.
Results
The booth quickly became a focal point of guest interaction. Attendees embraced the different experiences, creating content that was fun, on-brand, and highly shareable. The branded outputs and microsite extended the reach of VeloCity beyond the event itself, showcasing the vibrancy of Lancaster to an even wider audience.
Conclusion
By blending creativity, technology, and branding, FX Photo Booths helped make VeloCity 2025 both memorable and impactful. The Edge Photo Booth not only entertained but also amplified Lancaster City Alliance’s message of growth and community pride, leaving attendees with keepsakes that celebrated the city’s bright future.
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